Grocery shopping is a task that many consumers are likely to perceive more as a time-intensive chore than something they enjoy, and consequently they are eager to seek efficiencies in its conduct. The customer has to maintain shopping lists, manage coupons, read the fine print on food cans, stand in check-out lines, and figure out in which aisle he or she might find an item. A significant percentage of grocery shoppers would therefore be interested in a more convenient, faster grocery shopping option. Time-saving features such as ease of Web site functionality and savable shopping lists are increasingly essential in creating a compelling online grocery offering.

In this insightful white paper, Sirius Director of Software Services Jim Paulson looks at changes that have swept the retail grocery industry, including everything from online shopping and user communities to precision marketing.


» Download the Grocery Web Site Trends white paper