For decades, marketers—and retail marketers in particular—have believed that word of mouth is the highest valued form of company and product messaging. Today, word of mouth comes in most cases from the keystrokes of customers. Through social media sites, blogs and ratings/review listing, consumers are talking with other customers, friends and strangers about price, service, selection and satisfaction.
|
Contact Sirius about solutions
for the Retail industry
|
Online consumers have not only increased in number, but have also become smarter, more sophisticated and more demanding. Eight of 10 U.S. consumers shop online (browse, research and/or buy) at least once a week. Nine of 10 online adults use social media. A third of online consumers follow their favorite retailers on social media sites. And almost two-thirds consider personal advice from friends to be the most important criterion in purchase decisions.
The Sirius eCommerce for Retail Solution aims to intelligently address the growing social implications in online retail. A retail Web site’s business value equates directly to its revenue, profit and return on investment. The Sirius eCommerce for Retail Solution is a model for driving revenue and profit on your retail Web site using a best-of-breed eCommerce toolset augmented by best-of-breed social technologies. The solution optimizes online shopper/browser conversion rates and easily integrates with legacy business systems including inventory and ERP systems.
|
 |
| The critical components are a world-class catalog; a robust marketing toolset that is easy to use by line-of-business marketing stakeholders without programmer intervention; community integration; and aggressive utilization of data gathered about your consumers and how they respond to your marketing tactics. |
|
The Sirius eCommerce Solution for Retail is based on IBM WebSphere Commerce which has been consistently rated by third-party analysts as the best and most robust eCommerce platform on the planet. Additional components may include IBM Cognos for insightful reports and dashboards on things like shopper behavior and campaign effectiveness, IBM Lotus Connections, IBM Coremetrics, WebSphere MQ, WebSphere ESB, and various third-party social solutions such as Bazaarvoice, Facebook, Twitter, etc.
Implementing the Sirius eCommerce Solution for Retail will let you market and encourage customer advocacy using on-site tools like Bazaarvoice and Connections, and integrate with community sites such as Facebook and Twitter to drive purchase decisions on your retail
Web site. By analyzing the adaptation and conversion rates of these tactics and deploying continuous improvements, the more successful tactics can then be applied to a larger customer base.
Sirius eCommerce for Retail solutions have received multiple awards, including IBM’s Best Customer-Centric eCommerce Implementation, Multichannel Merchant Awards, and Internet Retailer Top 100.
|
Sirius STRATUS Solution Implementation Methodology
 Sirius has implemented hundreds of technology solutions over the past 15 years. From that experience, Sirius has developed and leverages a rigorous yet iterative implementation methodology called the Sirius Technical and Repeatable Approach to Uniform Solutions, or STRATUS.
|
Sirius publishes Sirius Connect, a monthly technical newsletter
with IT news, promotions, announcements, and much more.
|
|
Subscribe to the Sirius Connect newsletter!
|
|
